Comprehensive support for Champiro UHP AS launch

January 28 2015

Comprehensive support for Champiro UHP AS launch

We’re receiving tremendous feedback on the GT Radial Champiro UHPAS and encourage our dealers to utilize the consumer support materials that have been developed to promote this exciting new product.

A total of 1,000 point of sale kits were distributed to retailers nationally in September and October for showroom display and consumer promotion, containing:

window cling

tire inserts

horizontal and die-cut tread talkers

product data sheet

CD containing print ad templates, tire photos, logos and radio scripts.

Direct dealers also received an interactive pdf on USB with support materials, and a dedicated web page has been developed for mobile devices and tablet reference via scan codes.

The new Champiro UHPAS provides ultra-high performance along with outstanding all season handling and grip for drivers of performance coupes, sedans and SUVs.

It is available in 38 V, W, and Y speed-rated sizes for 15- to 20-inch size rims for a wide range of models, including: 2013-14 Cadillac ATS, 2010-13 Cadillac CTS, 2006-13 Range Rover Sport, 2009-14 Volkswagen CC, and 2011-15 Subaru Impreza models.

A 45,000-mile limited tread wear warranty provides a strong selling point, and your customers will really appreciate the outstanding grip (in both wet and dry), precise handling and quiet ride provided by this newest member of the Champiro family.

We are receiving many reports of satisfied consumers so you will be glad with your decision to promote this product in your market and stores. Please contact your GT Radial representative if you have questions about the Champiro UHPAS support materials.