New Blog To Inform Consumers About Tires and All Things Related
A new blog called “Talkin’ Tires” utilizes illustrated characters to promote the GT Radial brand in North America and provide helpful information to consumers on tire and automotive topics.
According to Julianto Djajadi, vice president of marketing for GITI Tire USA, the blog posts will be written by internal company experts, but using the illustrated characters will help the brand relate to its key consumer segments.
“The blog will have relevant posts for all of our key consumer segments; not just auto and truck enthusiasts but others such as women in general and value-seeking consumers,” he said.
Blog posts will also be submitted by a team of guest bloggers, including drifting competitor Tyler Wolfson, off-road enthusiast David Jones and auto mechanic Charles Sanville.
Djajadi said the blog will be promoted through social media, news media, and the GT Radial website.